Case study · Web & integration

A.N.D Interier: the full range of floors and doors, clearly online

From a Figma design to a product database, supplier XML feed import and the Egibi Floors visual floor configurator.

4main product categories
16subcategories
13supplier brands
51+pages with SEO set up

Starting point

The website felt monotonous and hard to navigate.
Customers could not find the product range, only services and generic descriptions.
Products, finishes and specifications were scattered across supplier materials of varying quality.
There was no way to show how a floor would look in the customer's own interior.

Key decision

No template and no boxed e-shop. We built the site around the product range: first a complete Figma design refined together with the client, and only after sign-off the development. Categories follow what the customer is looking for, not the suppliers' catalogues.

What we did

Visual design

A complete website design in Figma in the client's brand. Before development it was clear how the site would look – no surprises after launch.

Product database

An extensive structure of categories, products and their specifications, ready for more brands and categories.

Data preparation

Manual extraction and cleanup of product data and photos from supplier materials.

XML feeds

Supplier data feeds connected and products imported into the website database.

Floor configurator

The Egibi Floors visual configurator: customers see the floor in their own interior before visiting the showroom.

Content, SEO and analytics

Content for the whole site, SEO on more than 51 pages, server-side GA4 and a cookie banner with Google Consent Mode v2.

View:

Technical details, technologies and architecture

Technical view

Our own PHP framework Bet, no CMS and no licences
Category, product and specification database (MySQL/MariaDB)
Supplier XML feed import
Egibi Floors visual floor configurator
Figma design, hand-written HTML and CSS
Server-side GA4, Google Tag Manager, Consent Mode v2
Responsive layout, technical SEO, ready for more languages

Results

Customers find floors, doors, staircases and accessories in one place, organised by what they are looking for.
Supplier products load from XML feeds instead of being retyped by hand.
Customers try the floor in the configurator before they come to the showroom.
Analytics show how many people visit, browse the range and send an enquiry.
The site is ready for more language versions and marketing campaigns.

Engagement model

Model: Turnkey website, invoiced only after launch
Includes: visual design, development, product database, data and photo preparation, content, feed and configurator integration, SEO and analytics
After launch: ongoing changes and development

We do not publish the price of this project. Indicative prices are on the How we work page.

“The code was the easier part. Most of the work was the data: unifying supplier materials so the customer sees the whole range clearly and in the same quality.”
Adam Peter, AP Development